Thursday 19 November 2015

Research: Media Theorists

David Croteau and William Hoynes
They suggested that the process of consuming media texts had a direct effect or influence upon its audience- however, this effect is often considered to be negative.

They also suggested that audiences are often powerless or passive to the effects that media texts have upon them. The power within the text often lies within its underlying message- it can often go unnoticed.

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