Monday 4 January 2016

Planning: Which publisher would we need to approach to advertise in Q?

Q magazine is published by BAUER media- and BAUER is an incredibly successful, global publisher.
Bauer is a European based publisher whos headquarters are in Hamburg- they manage 600 magazines, 400 digital products and 50 different TV and Radio stations. This would therefore give us massive space to advertise our video and artist in order to promote her better.
Q is one of their most successful magazines- who advertise mainly indie, pop and rock music. Our music video and artist hits two of those genres- and is singing an incredibly popular song in pop culture that is easily recognized and remembered.
However, due to Bauer's size and scale, it may be difficult for use to achieve recognition by the company- we may have to work on a smaller scale first and then build up to working with Bauer.

Planning: Where would our music video be advertised?

 I think that our music video would be best suited to Q magazine, this is due to its Pop culture fan base- Q also advertises well known music artists, however, Indya our singer isn't well known. Yet I still think that Q would be the best option. Q has both a teenage market and an older market like our music video- due to its nostalgic feel. Our music video contains both elements of the modern culture and past culture- in particular the punk era. Some of the readers of Q are at a certain age where they would remember the Punk Era- which could act as a USP for our video and would entice people into viewing our video.
The singer who originally sung our song, Sandi Thom- is also an incredibly popular artist from around 10 years ago- her music went viral. Hence, Sandi Thom already has a massive fan base and Sandi Thom has also been featured in Q magazine- people reading the magazine may recognize the song title- and hence then go and listen to our music video.




Planning: Indya-Punk Rocker Target Audience Feedback Questionnaire 5

Questionnaire 5

Did you like the locations used within the music video?
I think there was a nice range of locations that linked really well with Indya's star image

Do you think that we met our target audience (13-17)?
Yes, the use of colors and extras worked within the video, really linked with the TA

Do you believe that Indya was a convincing star?
Yes, she suited the song well

In your opinion do you think we used enough shots? why?
Yes there is a nice range of shots with various locations, although performance could get repetitive

What was your favorite shot of the music video? why?
the last shot with the balloons was a really nice ending to the video, I also liked the time lapse

which transition did you prefer? cuts or blurs?
I liked the combination of the 2

Did you understand the concept of our video?
Yes, expressing feelings towards what she wants to be

Was the makeup effective throughout the piece?
Yes

Planning: Indya Punk Rocker- Target Audience Feedback- Questionnaire 4

Questionnaire 4

Did you like the locations within the music video?
Suited star- not sure about boats ?! low angle shot (box in background) implies shes not strong enough to rebel

Do you think that we met our target audience (13-17)?
Yes- Possibly older too as some older TA may recall the era

Do you believe that Indya was a convincing star image?
Yes- well synced, She seemed very happy and positive connotations were created

In your opinion did we use enough shots? Why?
Yes, one shot seemed a little long, intertextuality with archive footage is interesting

What was your favorite shot in the music video? why?
Tracking back as Indya led the group forward, photo into action, brick arch frame

Which transition did you prefer? Cuts or blurs?
Faster cuts yet the blurs/ cross dissolves work well in the slower shots

Did you understand the concept of our music video?
Desire/ nostalgia for a period long gone

Was the makeup effective throughout the piece?
Innocent- white shirt/ scarf work well with the natural environment, black jacket which was the punk rocker, the development of makeup works

Planning: Indya- Punk Rocker target audience feedback- Questionnaire 3

Questionnaire 3

Did you like the locations within the music video?
The locations were well used and I liked them

Do you think that we met our target audience (13-17)?
The target audience was well met

Do you believe that Indya was a convincing star?
Yes, she looks like a good performer

In your opinion do you think we used enough shots? why?
There was a wide range of shots and they were all effective

What was your favorite shot of the music video? why?
At the start next to the bush and she walks past

Which transition did you prefer? blurs or cuts?
Cuts, but the blurs worked well when the song was slower

Was the makeup effective throughout the piece?
Yes, there was nothing over the top

Planning: Indya- Punk Rocker Target Audience Feedback- Questionnaire 2

Questionnaire 2

Did you like the locations used within the music video?
Yes, they worked will with the song lyrics and there was a large variety of them

Do you think that we met our target audience (13-17)?
Yes, it had a range of shots and mise en scene which can be eye catching to the TA

Do you believe that Indya was a convincing star?
Yes, gave a good performance and worked well with the song

In your opinion do you think we used enough shots? why?
There is a large variety and they have all worked for your MV

What was your favorite shot in the music video? why?
The use of the pull focus! the shots were effective and I liked them

Which transition did you prefer; cuts or blurs?
I think both worked well for the MV

Did you understand the concept of our video?
Yes, shes trying to find herself but can't

Was the makeup effective throughout the piece?
I'm not sure, however it worked well and showed the feminine side of the star

Planning: Indya-Punk Rocker Target Audience Feedback- Questionnaire 1

Questionnaire 1

Did you like the locations used within the music video?
Yes, they were well chosen and went with her clothes

Do you think we met our target audience (13-17)?
Yes, definitely!

Do you believe that Indya was a convincing star image?
Yes, her expressions throughout were good and linked well to the song

In your opinion do you think we used enough shots? Why?
Yes, your shots were enough and fit well with the speed of the song

What was your favorite shot of the music video? Why?
The football game!

Which transitions did you prefer; cuts or blurs?
Blurs

Did you understand the concept of our music video?
Yes, a girl trying to portray her feelings on what she wants to be and how she feels about it.

Was the makeup effective throughout the piece?
Yes it was natural and suited the locations