Tuesday, 15 September 2015

Reseach: Spotify VS ITunes

Spotify
At current, Spotify has 60 million users, 15 million of which are paid subscribers, meaning that they don't have to watch the adverts and can listen to the music without a wi- fi connection. Spotify has around 20 million songs- spread across a wide range of genres, and around 20,000 songs are added on average everyday and Spotify has around 1.5 billion play lists. However, Spotify has had to pay out around $2 billion in publishing rights. Around 5 million playlists are created everyday and Spotify has access to 12 billion hours of music.

ITunes
ITunes however, has around 800 million users and the details of around 400 million credit cards. ITunes had around 25 billion songs and the average iTunes user spends around $40 a year on ITunes. Around 15000 songs are downloaded every minute! In the iTunes catalogue, there are 26, 000 songs. ITunes is available in 119 countries.



In conclusion, at the minute, ITunes is the biggest company, particularly as it is part of the apple franchise which is incredibly popular with phone and computer sales. Plus, ITunes is available to a wider number of countries. Spotify cost £4.99 a month which translates to around £60 a year, this works out on average more than ITunes, and for Spotify, this price means that you can listen to any song you want to!. Also, in the iTunes catalogue at current, there are 26000 songs, and 20 000 are added to Spotify every day- making it a larger company in terms of the music owned, but Spotify has had to spend $2 billion on publishing rights. At the minute, ITunes is a much larger company, however, it has been established longer, I feel that Spotify will gain more popularity and will eventually become more popular than iTunes as I feel that ITunes is slowly becoming out of fashion and on average, Spotify is better value for money in my opinion.

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