Friday, 25 September 2015

Research: Music Advertisements: Rhianna- The New Album

Research: Music Video Advertisements
Rhianna- The New Album
This music advertisement is incredibly edgy and post- modern- Rhianna isn't representing a stereotypical image of femininity- instead she is breaking stereotypes. Rhianna isn't dressing this way to attract male attention- she is dressing this way for herself as a sign on her confidence.
However, the advertisement still adheres to convention, this is as she is looking directly into camera, I feel that this makes the article much more personal- the reader feels as though Rhianna is looking directly at them.
I also feel that this advertisement is intertextual- Rhianna is representing herself in a way that is similar to P!nk's identity- P!nk is a strong, punky individual- and within this image, Rhianna is trying to replicate this style.
Rhianna also breaks convention in the fact that the advertisement is black and white- it makes it appear slightly older- as if it was a music advertisement from the 80's, it also makes it appear more urban and modern- in a way these two ideas completely contradict each other- but this is the vibe that I get from the advertisement.
Rhianna also uses some red within her advertisement, red has connotations of danger and action- enhancing Rhianna's edgy image which she has created within the advertisement.
Within the article, I also like the font being within a banner for "Rhianna The New Album" and the fact that it is slightly at an angle within the page, it creates the idea of it being home made, along with the ripped paper, it creates the idea of it being like a home made band poster- almost suggesting Rhianna is a new music artist.
Within this advertisement, I like how post- modern it is, Rhianna represents herself as a strong, independent woman- this idea is also becoming more prominent with the idea of feminists- the way women are treated is becoming a big part of the media today.

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