Research: P!nk - So What Music Video- Secondary Sources

The P!nk- So What music video is a Pop- Rock Music Video and follows some stereotypes of the music genre, within the music video itself, the establishing shot shows P!nk getting a tattoo, with the lettering VOID over her ex partners name. This introduces the concept of the music video being about a break up, however, tattoos are also a stereotype of the rock genre.

In terms of her appearance, P!nk is also promoting the rock and roll genre, within the music video, she has a nose ring, rocks a pixie length haircut and nearly always wears dark makeup and heavy eye liner, this shows her as an edgy, independent individual who is very confident in herself, she is definitely not afraid to stand out! This is P!nk's identity, so she uses a similar style in the majority of her music videos and Digipacks. Also, another stereotype of the rock and roll genre is the electric guitar, now, the electric guitar holds a stereotype in itself, however, P!nk is then shown to attempt to smash up the guitar, this is a connotation of the rock genre, as it is a stereotypical association people have with rock concerts.

In the scene in which P!nk attempts to smash the guitar, the lyrics, "I'm gonna start a fight" play parrallel within the song. This provides the listener with imagery to go with the lyric, however, it also portrays P!nk as a violent individual- this goes against stereotypes associated with gender as it shows that P!nk feels both powerful and confident.

At this point in the music video, which is produced on a blue screen in order to create the background of varying newspapers, the lyric "Guess I just lost my husband, I don't know where he went" can be heard, this adheres to stereotypes associated with the male genre as her ex- husband has the power within the situation, however Pink is shown to take the situation in her stride. Within the music video, the ASL is short, this is as the song itself is really fast paced, and the majority of the cuts are always on the beat of the song. Within the music video, P!nk appears in 13 different costumes and 14 different locations, this makes the song much more visually interesting and entertaining, and has shown me how many different locations and costumes I would need to show in my music video to make it more interesting.
Pink is also shown to sing into camera, the majority of the time and is shown wearing fairly provocative clothing- in fact at one point she is naked. This supports Laura Mulvey's male gaze theory. However, I feel that P!nk wears this sort of clothing as she is confident in herself and her sexuality- it gives P!nk an edgy identity. I feel P!nk wears this clothing because she wants to- not to attract male attention. Due to her provocative clothing, the music video is very voyeuristic, there are also scenes involving pillow fights in the bedroom with lots of men, however, once again I feel that this is to show Pink as a dominant individual, she wears the clothes that she does, in order to assert her power and confidence. In terms of intertextuality, there are many references, for one, the music video uses P!nk's actual ex husband, whilst newspaper headlines about P!nk are played in the background, the fact P!nk uses these in the background of her music video shows that she isn't ashamed of what the media says about her, this is also shown by her nudity on the red carpet, P!nk is showing the media where she is and who she is, she isn't ashamed of her brand image. Also, P!nk shows a wedding car in the video, whilst she rebels, on her own next to it, P!nk breaks convention, this is as she goes against the idea of having a perfect wedding, in P!nk's opinion, the happy ending doesn't always occur. Finally, the music video is mainly concept and performance based, it doesn't follow a chronological story and the majority of time, P!nk sings to camera.
Within P!nk's actual name, she uses a !, this symbolises P!nk's identity, P!nk is striking and confident, she provides an impact, it also symbolises P!nk's rebellion, she isn't afraid to stand out from the crowd.

How Research has informed my planning and creativity: Within the video, it has become clear to me how important brand image is, however, due to the delicacy of our song, I feel that we need a more subtle brand image- one that many teenagers can relate to.