Research: Music Magazine Advertisements- Stereophonics

Stereophonics- Keep Calm and Carry On music magazine
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Music Magazine Advertisements
Stereophonics- Keep Calm and Carry On
This advert takes up a full A4 page at the back of a music magazine, within this advert, I like the muted colour scheme, the use of the greys and the blues provides a tranquil colour scheme.
I also like how understated the advert is and the fact that it follows the rule of thirds, it makes the readers attention divert from the top to the bottom of the screen.
The advert itself also uses an unusual image, which contrasts with the calmer colour scheme and pushes the depth of the image. This image however, is clearly edited- it would be impossible to produce this image first hand and it was probably done on a blue screen. However, it does provide a unique image that catches the readers attention.
The advert itself is quite humorous, this is as it uses the popular catch phrase, "Keep Calm and Carry On" which is then illustrated by the fact that the image depicts the tide coming in- clearly a stressful situation, and Stereophonics are keeping that calm that they aren't really bothered by the predicament that they are in.
The advert also uses a simple font, that is large across the page- its dynamic and easy to read, the fonts are also in contrasting colours which provides a sense of depth and makes it appear bolder. The white font however, slightly blends into the white foam within the sea, which I am not keen on as it makes some aspects difficult to read, however, I feel that this effect would have looked better if the bottom half of the screen was all a dark colour- I.e. none of the white sea foam, although then you would have lost the effect of the raging sea. Finally ,  I like that the two fonts are parallel to each other, this is as it creates a mirrored effect, as If the font in the sea is a reflection of the font in the title.
From this advert, I like the effect of the use of thirds as I feel that it is a clever way of directing attention, I also like the use of the muted colour scheme with the brighter fonts in the middle as I feel that it makes the advert more dynamic and eye catching.