Research: Jay-Z and Linkin Park Digipak

Jay Z and Linkin Park Digipak





Jay Z and Linkin Park digipak

Within this digipak , it follows similar synergy to the previous digipak I looked at, they both use a light brown colour across the digipak in order to make the digipak appear rustic and homemade. I feel that these two albums both use this colour as the artists are made up of males- and the browns and darker colours are quite often stereotyped as being masculine. With our artist being a female- I don't really think that these are the sorts of colours we would want to be using within our digipak.

Jay-Z is traditionally associated with rap music, hence I feel that this is why the spray paint graffiti has been used across the digipak, graffiti is a stereotypical connotation of the rap industry, although it makes the album clearly connect to the rap culture- I don't think that the idea of graffiti is something we should use within our music video- its to graphic, urban and over powering.

Within the digipak, I like that they have used a different colour for the background of the back piece, the white makes the font on the page easy to read, however, I think that this would be easier if the font was in a different layout, the fact the font is in two columns in different directions makes it difficult to read in my opinion.

Finally, I like that the artists have matched the CD itself to the digipak- it provides synergy, and the text on the CD means that you can automatically associate the CD with the artist- in case you misplaced the CD. You don't have to worry about which artist our album the CD is from if you misplace the digipak.

I don't feel that this digipak is incredibly beneficial to us, this is because it is a different genre and has a different target audience- I would say that this digipak is typically for males who are interested in rap music- and that isn't the target market we are looking for. However, one idea I can take from this is the fact that the digipak and the CD are synergistic and you can associate them both with each other.