Research: DigiPak Analysis

JP Harris Tough Choices- I'll Keep Calling

 

 

Within this digipak, I feel that it is incredibly synergistic, all of the different pages for the album's Digipak go together in order to create a universal piece. The synergy also aids to create a continuous flow throughout the cover using the cool brown tones, starting from JP- Harris' hat to the backgrounds of the other pages. 

Within the cover, I also like the use of the cartoonist, illustrative style, I feel that it makes the album cover look home- made yet professional- it also adds to the indie/ country vibe that the album is giving off- the idea of having hand drawn aspects within the album also breaks convention- this is as the majority of album covers are photographic or composed of heavy computer based graphics.

The digipak also uses a cool brown colour scheme which I think relates the cover to nature and dirt- it makes the album cover appear rustic- I also feel that it creates the idea of a country genre- along with the heavy loader trucks- I feel that it gives the impression of the deep south within America.

I also like the black font used on the insides and back of the album, this is as it provides heavy contrast between that and the background and makes it easier to read. The font is also in varying sizes- showing which aspects of the text is more important- this font demands your attention. On the inside of the album, the font is centralised, this is in order to use up the spaces of the album- it leaves as little blank space as possible.

The album also adheres to convention on the back, the font follows from the left hand side, this is as it is easier to read as it is the typical route that you read writing from, this is as it directs your attention across the text- rather than making your attention flutter between its different aspects. 

The digipak also adheres to convention through the use of a barcode on the back- this is a must for our digipak, along with the price as the possible target market needs to know how much the product is before they purchase it. This is probably something we would need to test with our target market in order to see how much they would be willing to pay for a CD.

This digipak has influenced my planning and creativity as I like the use of synergy within the album as it makes the album easily associated with the artist. I also like this album cover as it has shown me which conventions I need to follow, such as having the font flowing from the right and having the barcode and price so that the album can be sold in a shop.