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| Ellie Goulding- Lights |
Ellie Goulding- Lights
Within this advertisement, I like the synergy between the idea of "Lights" for the title, and the glowing font and stars spread across the top third of the advertisement- it creates a sparkling, shiny effect. This advertisement was also printed on embossed paper, so the stars had a bit of depth to them as well and stood out from the rest of the page.
I also like the use of the gold across the page as it provides synergy and gold has connotations of luxury and expense- it adds vibrancy and creates the idea shining- like a star.
Within the advert, it adheres to Mulvey's male gaze theory, this is as it is quite voyereoustic- Goulding looks off page and it is also shot from quite a low angle- making her appear powerful within the frame.
The advertisement also breaks convention, this is as Goulding doesn't look into camera, instead she looks slightly away from the camera- this is considered a more flattering angle, and also makes the expression appear much more natural.
Within the advert, I also like the fact that the font is shadowed, it makes it appear 3D- as if the font is glowing, The font is also bigger in the title which makes it appear bold and eye catching. This font also stands out against the black background, the black background also provides a simple background for the font to be read to be read off. Hence, it makes it easier to read for people with different reading abilities.
Within this advertisement, I like the use of synergy- I feel that this is something that we could play around with with the symbols inside of the music video. I also like the use of a dark background with a light font- it is easy to read but it is still visually striking.
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